An overhead view of stocked supermarket shelves appears in a representative photograph by freestocks.org/Pexels.

Missing signs, incomplete displays and unavailable rewards can undermine a retail loyalty campaign, according to research that tracked how a temporary program was carried…

Read More

Latest Articles

Offering a choice of discounts can sometimes reduce purchases, study finds
A fee to place a bid can lift a seller’s profit, but the effect may fade
Experiences can make loyalty rewards more engaging, retail research finds
Most emerging-market firms in an IFC survey use AI, but few have embedded it across core operations
Startups given examples of AI workflows found more uses for the technology
Showing product costs can change how shoppers judge a brand’s motives
Hiding most Facebook ads increased users’ time on the platform in a study
Online sales remain a small share of revenue for many Balkan businesses
Toast faces FTC lawsuit over restaurant software fees and cancellations
Fashion ads featuring models with disabilities performed better in a set of tests
Ad comment moderation showed mixed results in Harvard research
Board connections are linked to marketing’s influence inside companies

Latest Insights