A video editor works at a desktop computer displaying editing software. Photo: André Eusébio / Pexels.

AI-generated video advertising produced emotional reactions among viewers in a laboratory study of 20 university students, but the small experiment cannot establish whether AI…

Read More

Latest Articles

Retailers expanded online sales faster than customer management tools, OECD data show
A small trial fee drew more interest than a free offer in a Korean study
Helping small retailers set up payment devices increased adoption in Mexico study
Retail display ads can shape what shoppers expect before they inspect a product
Grocery price displays can change what shoppers buy without changing the price
Product reviews can influence how shoppers assess environmental claims
Discounts for infrequent buyers can affect how regular customers feel
Sponsored post frequency has an uneven relationship with influencer engagement
Regular giving can affect how customers view corporate donations, study finds
How describing the same food as having few ingredients can change interest
Suggested prices can change what marketplace sellers earn, Mercari experiment finds
A change of month can make a sale feel farther away, marketing study suggests

Latest Insights